How SOVA Plans, Billing and Cancellation Work

Quick answer

SOVA’s plans are SOVA Starter, SOVA Growth and SOVA Scale: three tiers that differ in products, AI conversations, voice messages and WhatsApp numbers. You choose a plan on the pricing page and pay online by card. Billing, invoices and cancellation are managed from the dashboard, and cancelling a trial charges nothing.

Key takeaways

• Choosing a plan and paying happens online in a few steps, and a visitor without an account creates one first and then goes straight to checkout for the plan they picked.
• The three plans differ in limits and in the features of each tier, rather than being different products.
• Invoices, saved cards and cancellation are handled in a secure billing portal opened from the dashboard, and every payment is listed on a transactions page.
• Cancelling during a trial charges nothing, and cancelling a paid plan takes effect at the end of the period already paid for.

Choosing a plan and paying online

Pick a plan on the pricing page and pay by card. If you are not signed in yet, you create your account first and then go straight to checkout for the plan you picked, so the choice is not lost along the way. Trial terms are shown on the pricing page when you start.

Plans can be billed monthly or annually at a lower per-month rate. SOVA Starter is $19 a month, SOVA Growth is $49 and SOVA Scale is $99.

What each plan includes

All three plans run the same assistant. What changes is how much of it you can use, and a few features are reserved for the larger tiers. Message allowances reset every month, and you can add extra message packs without changing plan.

• SOVA Starter: 1 WhatsApp number, up to 75 products, 1,500 AI conversations and 150 voice-note replies a month.
• SOVA Growth: up to 500 products, 6,000 AI conversations and unlimited voice-note replies a month, with appointment booking and reminders.
• SOVA Scale: 2 WhatsApp numbers, unlimited products, 18,000 AI conversations and unlimited voice-note replies, with priority AI processing, dedicated onboarding and custom brand tone.

Managing billing from the dashboard

Two pages cover everything after the first payment. The transactions page lists your payments and shows your plan status in plain words: Trial, Active, Card required, Past due, Canceled or Free. A button there opens a secure billing portal where you can update your card, see invoices and cancel.

• Card required: add a payment card to keep adding products and using the features of your plan.
• Past due: a payment did not go through, so update your card from the billing portal.
• Trial or plan ending: the notification bell warns you one week, three days and one day before.

What happens when you cancel

You can cancel from the billing portal. During a trial, cancelling ends the trial immediately and no money is ever charged. On a paid plan, cancelling takes effect at the end of the period you have already paid for, so you keep using what you paid for until then.

If the reason for cancelling is that you ran out of room rather than a wish to stop, an upgrade or a one-month pack is usually the better move; see message limits and extra packs.

Frequently asked questions

How do I pick a plan and pay?

Choose a plan on the pricing page and pay by card in a few clicks. If you are not signed in, you create your account first and then go straight to checkout for the plan you picked. After that, the dashboard shows your plan, usage and payment history.

What is the difference between the three plans?

The assistant is the same on all of them. The plans differ in limits: products, monthly AI conversations, voice-note replies and WhatsApp numbers. The larger tiers also add features such as appointment booking with reminders on SOVA Growth and custom brand tone on SOVA Scale.

Can I pay annually instead of monthly?

Yes. Plans can be billed annually at a lower per-month rate than paying month by month. The pricing page shows the monthly and annual figures side by side before you pay, so you can compare them and choose the billing period that suits your cash flow.

Where can I see my invoices and past payments?

Open the transactions page in your dashboard to see every payment and your current plan status. The button on that page opens the secure billing portal, where you can view invoices, update the card on file or cancel the plan.

What happens if I cancel during the trial?

The trial ends immediately and no money is ever charged. If you cancel a paid plan instead, the cancellation takes effect at the end of the period you have already paid for, so you can keep using the plan until then.

What does “Card required” mean on my account?

It means the account needs a payment card before it can continue normally. Until one is added, you cannot add products or use the features of your plan. Add a card through the billing prompt in the dashboard and the account returns to normal.

Can I change plan later?

Yes. Open the Upgrade page in the dashboard to move to a different plan. If you only need more messages for one month, an extra message pack is a lighter alternative that leaves your plan unchanged.