WhatsApp Message Templates for Orders, Delivery and Reminders (Copy and Paste)

Quick answer

A WhatsApp message template is a pre-approved message a business can send outside the 24-hour customer service window. Good templates are short, name the customer and the order, use variables like {{1}} for details that change, and sit in the honest category — utility for order, delivery and appointment updates, marketing for offers and reminders to buy. Below are twelve copy-and-paste templates for orders, cash-on-delivery confirmation, shipping, payments, appointments, back-in-stock alerts, cart reminders and reviews, each labelled with its category.

Key takeaways

• Templates are only needed outside the 24-hour window — inside it, a normal reply is free and more natural.
• Order, payment, delivery and appointment updates are utility templates; offers, cart reminders and review requests are usually marketing.
• Variables like {{1}} let one template serve every customer; give Meta a realistic sample for each.
• Keep templates to two or three short lines with one clear action.
• Submit a separate version for every language you use — customers answer faster in their own language.

Before you copy: how to use these templates

Replace the variables — {{1}}, {{2}} and so on — with the details your system fills in for each customer: name, order number, date, time, amount. When you submit a template to Meta, give a realistic example value for each one.

Choose the category shown next to each template. Meta checks the category and can reclassify a template whose content does not match it. You only need templates for messages sent after the 24-hour window has closed; while a customer is chatting, SOVA's assistant confirms orders and bookings inside the conversation with normal replies. See the 24-hour window explained for when each applies.

Order templates (utility)

• Order confirmation: "Hi {{1}}, thank you for your order {{2}}. Total: {{3}}. We will message you here when it is on its way."
• Cash-on-delivery check: "Hi {{1}}, please confirm your cash-on-delivery order {{2}} for {{3}}. Reply YES to confirm or NO to cancel."
• Order dispatched: "Good news, {{1}}! Order {{2}} has left our store with {{3}}. Tracking number: {{4}}."
• Out for delivery: "Hi {{1}}, your order {{2}} is out for delivery today. Please keep {{3}} ready for the rider."
• Payment reminder: "Hi {{1}}, a friendly reminder that payment of {{2}} for order {{3}} is due on {{4}}. Reply here if you have any questions."

Appointment templates (utility)

• Booking confirmation: "Hi {{1}}, your appointment for {{2}} is confirmed for {{3}} at {{4}}. Reply here if you need to change it."
• Reminder the day before: "Hi {{1}}, a reminder of your {{2}} appointment tomorrow at {{3}}. Reply 1 to confirm or 2 to reschedule."
• Slot opened up: "Hi {{1}}, the {{2}} slot you asked about on {{3}} is now free. Reply YES and we will book it for you."

Sales templates (marketing)

Send these only to customers who agreed to receive offers, and always include a way to opt out.

• Back in stock: "Hi {{1}}, {{2}} is back in stock in your size. Reply BUY to order before it sells out again. Reply STOP to unsubscribe."
• Cart reminder: "Hi {{1}}, you left {{2}} in your cart. Reply here and we will complete your order in a minute. Reply STOP to unsubscribe."
• Review request: "Hi {{1}}, how was your {{2}}? Reply with a rating from 1 to 5 — it helps us a lot. Reply STOP to unsubscribe."
• Seasonal offer: "Hi {{1}}, our {{2}} offer is live until {{3}}: {{4}}. Reply to order. Reply STOP to unsubscribe."

Why templates get rejected — and how to avoid it

• The message starts or ends with a variable, or has two variables side by side with nothing between them.
• The category does not match the content, such as a discount inside a "utility" order update.
• Variables have no sample values, or the samples do not look like real data.
• The wording is vague, misleading or threatening, or asks for sensitive information such as a full card number or password.
• The template promotes something Meta's Commerce Policy prohibits. See will WhatsApp ban my number for the list.

The replies matter more than the template

A template is only the opening line. The moment a customer answers "YES", "change it to Friday" or "is it available in black?", a new 24-hour window opens and the real conversation begins. SOVA's AI assistant answers those replies instantly in the customer's language, updates the cart and captures the order — so the template turns into a sale instead of a message waiting in your inbox until morning. See how to recover abandoned carts on WhatsApp for a full follow-up flow.

Frequently asked questions

What is a WhatsApp message template?

A pre-written message approved by Meta that a business can send on the WhatsApp Business Platform outside the 24-hour customer service window. It can contain variables, a header and buttons.

Is an order confirmation a utility or a marketing template?

Utility — it is about a transaction the customer already made. Adding a discount or promotion to it would make it marketing.

Do I need a template to confirm an order the customer just placed in chat?

No. While the customer is chatting, the 24-hour window is open and a normal reply is enough — and free. Templates are for messages sent after the window has closed.

Can I send templates in Urdu, Arabic or Hindi?

Yes. WhatsApp supports templates in many languages. Submit a separate version for each language and send each customer the one that matches the language they use with you.

Do I have to include "Reply STOP" in every template?

It is not required for every utility message, but marketing templates should always give people an easy way to opt out. It reduces blocks and reports, which protects your quality rating.